Customer First
We are passionate about listening, servicing and protecting our customers, ensuring they have personalized coverage.
Our Core Values
Professionalism
Professionalism means treating everyone with respect and dignity. We talk through issues and concerns without getting personal, especially when we disagree. We take responsibility for our own actions and view mistakes as growth opportunities.
Integrity
We operate with integrity for our customers, company partners and our Middendorf team. We state our intent and keep our word with each group.
Flexibility
We are able to adjust to changes from our company partners and the insurance environment. We use that to our customers’ advantage. We are also Flexible in how we work together as a Middendorf team to find the best solutions to problems.
The Logo Explained
Shield
The shield represents protection, strength, and tradition. Insurance was established to protect the assets and lifestyle of the insured.
Shades of Blue
The color blue is often associated with trust, wisdom, stability, and healing. We earn the trust of our clients every day with our commitment to serving them. Our wisdom is our deep knowledge of insurance issues. We provide stability for our customers when they’ve had a claim. We help heal our clients following a claim by making sure they receive fair compensation.
The “M” and 3 dots
The “M” in the top left corner stands for Middendorf Insurance Associates. The three dots above the “M” represent the three members of the Middendorf family, Jim, Trent, and Brett Middendorf, as well as reference the large circle windows that distinguish our home office in Clive.
Three Stripes
The three stripes on the shield represent the three parties involved in every insurance contract: our Agency, our Customers, and our Carriers. Protecting and nurturing these relationships are the key to our success.
We're Here to Help
Have questions about coverage options or ready to start a quote? Get in touch and we’ll give you the personalized answers you need.